Abarth 595C Turismo (2017) Review

Abarth 595C Turismo (2017) Review

This thing is BEEF. Abarth is the athletic arm of Fiat – and the 595 is a whirlwind of fun! Looks At first glance, the 595 looks like a training shoe with an engine. It’s a tiny car that appears to have spent every spare second at the gym. It’s miniature, yet...

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Citroën launches new C4 Cactus

Citroën launches new C4 Cactus

Citroën has unveiled New C4 Cactus, boasting substantial upgrades in many areas. C4 Cactus Hatch adopts the classic cues of the segment in terms of technology and engines while continuing to stand apart with its unique personality and levels of comfort. Featuring a...

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UK Automotive 30% Club

UK Automotive 30% Club

Check out the Automotive 30 Club - Co Founded By Julia Muir.| On a mission to make a difference - sponsors include C-level execs, technology experts, and founders.  #GenderBalance #30By30The Automotive 30 Club is uniting the automotive industry to get more females working in the industry.   ...

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Return On Investment (ROI).

Return On Investment (ROI).

Written by Tanesha Stafford, co-founder, Armchair Marketing & Leebot  Updated Friday, 9th August 2019. "Explain it to me like I'm a 5 year old" 🍭my mate Jimmy said. As the co-founder of one of the UK's most exclusive automotive advertising agencies, working with some of the worlds best...

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​6 variables that effect advertising performance, that aren’t in any text books.

We highlight some of the most common variables that effect a true ROI measurement. Sometimes it can be hard to explain why your advertising's just not going the way you thought it would. Here's a few variables that effect the feng shui: OEM (Brand) advertising can...

Return On Investment (ROI).

Written by Tanesha Stafford, co-founder, Armchair Marketing & Leebot  Updated Friday, 9th August 2019. "Explain it to me like I'm a 5 year old" 🍭my mate Jimmy said. As the co-founder of one of the UK's most exclusive automotive advertising agencies, working with...

How do you know if your advertising investment is contributing to offline sales?

Have you ever been asked for a report that you didn't buy in to? Have you ever created a report, only to watch a stakeholder scan-read it, only to voice their personal opinion anyway? I've said it before, and I'll say it again: Reporting Sucks. Reporting can be a...

Hey!? What happened to my sales! How to diagnose a drop off in performance.

Sometimes it's easier to clone a sheep 🐑 🐑, than replicate last weeks result. As time-served digital marketing ninja's in the automotive industry (learn more about our founders here), we've been down almost every reporting rabbit hole going! If sales have gone as cold...

ROI Ninja Ways. Yeah, you heard us.

Right, stop the clock. Here are our top picks for getting a hold of the slippery fish that is Return on Investment (ROI to the cool kids).   ROI Tips That Actually Help  Tanesha Stafford, Co founder of Leebot & Armchair Marketing talks ROI like a 5 year old....

Try Google’s website speed-check

HEADS UP: Google will ding your website if you don’t. If you run your website through Google’s PageSpeed Insights and find a 100% score, your site is fast - but call me, fast - because I might learn something new, as it's pretty darn rare.  And Google gives...

Facebook marketplace is a good step, but there’s more you can do to win.

A few days ago, Facebook signed a deal with Motors.co.uk so its dealer car stock listings will appear on Facebook Marketplace.  However, until the features and the overall experience improve, the best option to sell your cars is still Facebook Paid Advertising (PPC). ...

HOW WILL GDPR AFFECT YOUR ADWORDS AND FACEBOOK ADVERTISING ACCOUNTS?

In a nutshell: It won't affect your accounts at all, if you're only using Google and Facebook's data to show your ads to people. You will need to get consent if you're using any conversion tracking (Facebook Pixel, Google Tag Manager), if you upload customer data or...

Ever wondered what a good conversion rate is?

Conversion rates all over the world!  You can run, but you can't hide.   We've got you, and all your little secrets, and we're making them available to the people that need them!    So, if you're in the motortrade, then we've got great news! 🎉 Conversion rates vary...

Featured 🌟

Armchair’s Tanesha Stafford Rocks Brighton SEO:

Brighton SEO is a huge, twice-yearly search marketing conference & training event in... you guessed it. Find out how Tanesha conquests competitor business like a boss.  It's a brilliant podcast, so why not play it in the car on the way home, instead of listening...

Because sometimes we can’t adult very well. 😂👇👇👇

Spammers beware… 😂

James Veitch has spent years doing the tireless, thankless work of replying to spam emailers so you don’t have to. Time: 10 mins (but funny all the way in case you need to dash!). https://youtu.be/C4Uc-cztsJo

And the robots ruled… the end.

https://youtu.be/LikxFZZO2sk

He’s back, but it’s not how we imagined.

Arnold is back as Howard Kleiner. This time he's promoting electric cars in partnership with California non-profit Veloz.

The shed that keeps setting records – but not the gardening kind.

Fastest shed beats its own land speed record for the second time in two years. A shed on wheels has broken its own land speed record for the second time in two years. The Fastest Shed, driven by creator Kevin Nicks, hit a top speed of 101.581mph during the record bid...

THIS $260,000 RAM 1500 IS A WESTERNER’S LUXURY DREAM

You are a wealthy inhabitant of the western region of the USA and appreciate American-made pickup trucks with a touch of luxury. Your lakeside estate is only accessible via rough dirt roads and you require plenty of practicality for your local timber business and...

Jobs 👨‍💻

Perrys are on the hunt for a Digital Marketing Apprentice in Northampton!

Perrys Group are seeking a passionate and creative individual to join the team as an Apprentice Marketing Executive. Perrys is an award winning and leading automotive retailer with a turnover in excess of £700m. Established in 1908 Perrys is a nationwide franchised...

Events  📅

UK Automotive 30% Club

UK Automotive 30% Club

Check out the Automotive 30 Club - Co Founded By Julia Muir.| On a mission to make a difference - sponsors include C-level execs, technology experts, and founders.  #GenderBalance #30By30The Automotive 30 Club is uniting the automotive industry to get more females...

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