The Armchair Show automotive YouTube Show and Podcast studio

Automotive leader, spearheader of change, and long-time friend of Armchair Marketing; George Mienie, CEO of AutoTrader South Africa, joined us on The Armchair Show for a very special edition of our Spotlight Sessions (filmed before COVID-19!!!!!). 😷

Automotive YouTube Show and Podcast; The Armchair Show brings together great people from across the automotive industry to help with our mission to help dealers to Learn, Prosper and Grow.

Launched in February 2020, The Show has already had an incredible 162,000 automotive views, with over 11,300 hours of video watched so far!

The Armchair Show‘s incredible journey so far has been in no small way, down to the brilliant guests and the wealth of knowledge they’ve been sharing, and George was no exception.

Autonomous cars, brand building and selling more cars – George gives us his view.

During a typically insightful discussion George talks autonomous cars, how to build a brand and how to sell more cars during challenging times.

Apart from being one of the best leaders in the automotive industry globally, George has been instrumental in the sale of AutoTrader TWICE over the last decade and a half, including the orchestration of a management buy-out and then the eventual sale of the business to the Naspers Group.

AutoTrader is now 20 times bigger as a digital business than it ever was in print, and with George at the helm, continues to lead the way in the South African classified marketplace

Want more of Georges expert industry advice?

An active thought-leader and experienced communicator and speaker, George shares his automotive advice and insight on his website, or if you want listen to more great advice check out his fortnightly motoring and tech podcast sharing insights to a digital audience #AutoCentral

George is also a massive marketer and is always offering his time and advice about automotive retailing and digital marketing. You can check him out on: