Facebook makes advertising on its platform look easy – but if it’s so easy and so rewarding, then why is there an advanced version of the advertising platform ‘for agencies’ and a simple version ‘for businesses’?
The answer: Facebook’s boost button is designed to give you a warm feeling about the platform and make it feel less geeky and less boffin-like – but it’s not sustainable, it’s riddled with ‘mediocracy’ – and if you want to make serious money, you’ll need to invest in geeky boffins.
What happens when you boost a page post?
In short, the post is delivered to the News Feeds of users who fit within the top-level, generic targeting you set.
The main purpose of the basic features are to ‘walk you through’ their own purchase funnel:
Facebook’s purchase funnel:
- Easy platform to get people on board and spending a small amount of money.
- Wow the users with big and pretty numbers, but make it dubiously, ‘specifically non specific’.
- That will make the cold calls from the agencies warmer and more open to questions.
- Good agencies come in and connect the numbers to the sales dots and improve return and customers ‘feelings’ towards the platform.
- Bad agencies simply send the user back to the easy platform where they were happy.
You might also like these:
- Why do I need an agency to run my Facebook ads & are they worth the money?
- Agency Vs in house marketing – which one’s best?
Facebook are happy for you to spend money – for sure. But why?
Yes Mam. Thank you very much. Ker-ching. Spend, spend, spend – but don’t call us, we’ll call you – and IF you get a meeting (screen-share) with us, then don’t expect us to answer you most obvious questions “How do I know it worked?” – that’ll be met with defection techniques that’ll make Donald Trump himself marvel in awe.
Facebook are happy for you to spend your money, but they don’t want to teach you marketing, and they don’t want to tech you how to spend your money wisely. It’s too time consuming for their business model.
Why bother dealing with millions of customers, when you can deal with millions via a few thousand (or so) largely niche agencies?
Agencies (and mega spenders) are Facebook’s model.
So as you now know – the easy platform gets you going.
It gives ‘quick and simple wins’ – and that… is brilliant for you. It’s a brilliant stepping stone to get started on the basics – and see the opportunity that exists.
What the basic Facebook user advertising features don’t offer:
- The ability to refine your audience to remove the people that Facebook ALREADY KNOWS is NOT in market to buy your services.
- The ability to easily spot and remove wasted spend and transfer it into campaigns that are working exponentially better.
Also missing from Facebook’s Boost Button:
- Ability to unlock advanced targeting options
- Ability to place advanced ad placements (i.e. Messenger ads, Instagram Stories )
- Full control over the design of your ads.
- Ability to choose an end goal (i.e. Lead Generation, Conversions, Website Traffic etc.).
- Ability to track your customers’ journey through your own website.
What that means to you:
- You’re spreading this net way too far and wide – and that’s your money. Not cool dude.
- You could easily be selling more – like, easily.
- You’re making it really easy for those that are doing it properly to win your business, and other business that you want, un-contested.
Agencies use an advanced version of Facebook advertising:
- It has more features.
- It’s frinkin’ complicated – but anyone can learn it with significant (months) time investment.
- It’s more ‘sciency’.
- If you learn how to use it, you won’t waste a lot of money.
- A good agency partner will show you how to connect the dots to set up an end-to-end conversion based ROI model.
- If you spend £5 and you make £25, you gotta keep spending, eh? Only the advanced features will align the true ROI. Everything else is guesswork. To be clear, guess work can sometimes be better than no work.
… or save your valuable time, and use Leebot to promote almost anything on Google, Facebook & Instagram all at once. ????
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