The Armchair Show‘s got a new string to its bow. We’re introducing our new Spotlight Sessions.

What is a spotlight session?

Spotlight Sessions are three-part recordings that appear as a play list on The Armchair Show’s Automotive Youtube / Podcast channels. They highlight the best bits about you, your business, or the customers you love.

Where is it recorded?

Filming takes place at Armchair Marketing’s state-of-the-art recording studio, in Northampton (NN7 3DB).

Dress code:

Come as yourself – but no onsies. It’s a casual dress environment – you don’t need to wear a suit to be serious. Some folks dress their best at the studio, and others are as casual as a Saturday afternoon.

We film for YouTube and the lights are BRIGHT, so if you’re conscious of looking your best, your outfits will be seen in their prime – so go get ’em tiger.

Got some work to do?

Bring your work bag, as the location is fresh and funky – with snacks and decent coffee in every corner! It’s a hip co workers paradise and gets rated highly in our post feedback survey. You’ll find many a corner to keep up with your emails during the day.

Does it cost?

No. There is no cost. Nada. Not a bean.

The Armchair Show is an initiative for good that’s kindly supported by eBay Motors Group, Imperial Cars and other brilliant associates. So there’s no catch, it’s just about creating great content.


  • Positive sessions, very relaxed and no preparation required.
  • Questions provided in advance, so you can really think about your answers before the day.
  • Great PR for your company or the chance to show the strengths of your team.
  • Great recognition and reward for people who have done well in your team.
  • Intimate, quality networking.

How does it work?

When we usually film a full episode of The Armchair Show, the production takes a full working day – but our Spotlight Sessions are a lot more flexible and take much less time (around 1 hour per recording).

They are also recorded in 3 parts – so invited guests can come to all parts, or just one or two.

PART ONE: is a spotlight on you, your company / how you help customers / your strengths – how you got where you are today, personally / the company.

PART TWO: is a spotlight on the people in your business – you can pick a few people to attend, or you can just pick one.

We’ll talk to them about what it is they do that makes them special.

We can usually just chat with you on the phone for 15 mins and that guides the questioning really well – it makes for a great show.

PART THREE: is a spotlight on your customers – what they say your strengths are and why they like working with you.

What questions get asked?

Easy ones. Ones that show you in your best light. Everything you already know so well.

You get a list once we’ve confirmed your attendance – some guests like to shape it a little – we’re down with that, as long as it’s good and meaningful.

Whatever we talk about, we usually shape it around the subjects we know you guys like and enjoy talking about and we also make sure you can ‘sell your strengths’, etc – but just don’t be too spammy if you know what I mean?

Our host also helps you navigate a question, or better still shifts it over to another guest if you get tounge tied.

Check out an example of the questions we usually ask.

The show’s really friendly and shaped according to the guest types – all guests get the questions in advance to help with confidence on the day.

Check out these videos on what our previous guests think about the experience.

The Armchair Show Podcast & Motortrade radio
Spotlight Sessions are a great way to promote you, your business, or your best customers.

Can I bring guests with me?

Yes of course! Guests can watch and listen while we record the episode. Feel free to bring your colleagues or customers with you! Bring as many guests as you wants.

Kids are welcome too. The show is all about how great you’re doing – something you can be proud off.

Can I get a copy of the footage?

Everything we record gets published on The Armchair Show’s Youtube / Podcasting channels – we encourage you to share your sessions as much as you can to get the best exposure for you and your business.

You can also ask about using our studio and our hosts for creating your own podcast or something similar – just ask our sales team for more info.

What are the best ways to share the recoding, and videos to get maximum impact?

All of our content gets key-worded for business terms / locality etc so it’s good for people searching for you, and you can also use the footage on our channel to link to if you want your customers to hear about your strengths, etc.

Share the work on all your social media platforms and, if your business has a local presence, be sure to try to use similar terms to what our marketing boffins did when they uploaded the content.

Our social media channels can be found here:

You can also find our publishing channels and more information here.